If you’re selling high-ticket B2B and want a repeatable way to generate demos without spending 10+ hours a week doing manual outreach—this is your playbook.

This system automates 1,000+ emails per day with 50%+ open rates and up to 5% reply rates. It takes 1–2 hours to set up, runs quietly in the background, and is easy to hand off once live. You can start without personalization, but layering in custom first lines will give you even stronger results.

Performance Snapshot

Let’s break down what this system can produce on a $1K B2B offer:

  • 1,000 emails/day

  • 30,000 monthly sends

  • 15,000 opens (50% open rate)

  • 750 replies (5% reply rate)

  • 112 booked calls (15% positive response rate)

  • 84 demos held (75% show-up)

  • 16 closes (20% close rate)

  • $16,000 in monthly revenue

Tech Stack + Cost Breakdown

Tool/Service

10 domains: $150

30 Google Workspace email accounts: $150

Lead cleaning: $50-147

Instantly/ Hunter.io sending plan: $97-209

Month 1 Total: $544

Ongoing Monthly Cost: $394

Revenue Potential: $16,000

Step-by-Step Setup

1. Domain and Email Infrastructure

To protect your primary domain, we use secondary domains exclusively for outbound. Each domain supports 3–5 inboxes. Each inbox sends 30–50 emails/day max to avoid spam triggers.

Buy Secondary Domains

Choose domains similar to your primary brand. Examples for pegasus.com:

  • getpegasus.com

  • trypegasus.com

  • learnpegasus.com

Stick with .com where possible. Avoid low-reputation extensions.

Set Up Google Workspace

Set up your account at workspace.google.com. You can add 3 domains per workspace, and 3–5 inboxes per domain.

Set Up DNS Records

For each sending domain, configure:

Set Up Domain Forwarding

Redirect each secondary domain to your main site. GoDaddy forwarding guide here.

(Optional) Email Forwarding

Forward all replies to one “monitoring inbox” using Gmail forwarding, or use Instantly’s Unibox feature to centralize replies.

2. Warm-Up Protocol

Before any campaign starts, you must warm up every inbox. In Instantly, click the flame icon next to each email account to enable warm-up.

Suggested daily limits:

  • 30 cold emails

  • 10 warm-up emails

Warm up for 14 days minimum. Always keep warm-up running in the background.

3. Lead Sourcing & Verification

Targeting Strategy

Start with the ICP. Who has gotten the most value from your product? Then identify the buyer persona.

Lead Cleaning

Use email verify

4. Campaign Setup in Instantly

Connect Accounts

Connect emails to Instantly or Hunter.io and enable 2FA for better security.

Upload Leads.

Write Your Sequence

Best practice: 3 steps, no links, no fluff.

  1. Cold email

  2. Quick follow-up bump

  3. Break-up email

Keep it short; the no links piece is critical or you can get flagged quickly

Configure Campaign Settings

  • Time zone: Match to your leads

  • Select all inboxes for distribution

  • Stop on reply: Enabled

  • Open tracking: Off (for better deliverability)

  • Delivery optimization: Enable text-only

  • Daily limit: 30–50 emails/account

5. Monitor & Optimize

Benchmarks to Track:

  • Open Rate: 50%+

  • Reply Rate: 5%+

If open rates are low → try new subject lines or test with Mail Tester.

If reply rates are low → change your messaging or tighten your targeting.

6. Scale the System

Once you find a working combo:

  • Add more domains

  • Add more inboxes

  • Increase total daily sends

  • Repeat across segments or geographies

Final Notes

  • Always warm up inboxes

  • Monitor bounce rates and spam triggers

  • Avoid links, attachments, or images in early sends

  • Test new copy and targeting frequently

This cold outbound engine is a core pillar of the GTM Ascend Playbook. It’s fast to deploy, cheap to run, and gives founders a scalable outbound channel they control directly—without waiting for brand, PR, or inbound SEO to kick in.

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